I turn strategic vision into shipped products
Working at the intersection of strategy, product, and execution, I’ve built digital products for Fortune 500 companies, and translating C-suite vision into tangible business outcomes.
The core challenges I help organizations solve
I bring hands-on experience taking products from zero to market, paired with executive-level work shaping governance, priorities, and decision frameworks for Fortune 500 leaders.
/Strategy
I translate ambiguous business challenges into actionable roadmaps, aligning stakeholders on priorities and guiding teams to execute with clarity and momentum.
View topics
/Product
I lead deep user research and AI business cases to guide product decisions, ensuring features deliver real value while meeting business ambitions and regulatory requirements.
Explore formats
/Delivery
I maintain the delivery speed and agility bridging vision and communication gaps between executives, engineers, and experts, ensuring perfect alignment across silos.
Schedule a session
/Operations
I optimize workflows and automate processes to eliminate bottlenecks, ensuring teams can scale efficiently while maintaining quality and operational excellence.
Know more
Scalable results across complex organizations
A snapshot of measured impact delivered for enterprise partners and high-growth teams.
9
Multi-industry Frameworks
Applying best-in-class strategy across diverse global markets
13+
Years of Market Impact
A career-long track record of closing the strategy-execution gap
28
Enterprise Transformations
Solving growth and performance bottlenecks for corporations
50+
Scalable Systems
Delivering robust roadmaps that outlast the consulting engagement
90+
Teams Mobilized for Action
Moving teams from theoretical alignment to operational ownership
This is how I work,
backed by client results
How I help teams move from ideas to aligned decisions and shipped outcomes
1
Clarity over complexity
I translate dense strategic concepts into actionable language everyone can execute against. No jargon, no theoretical frameworks that gather dust. What really matters is alignment.
2
Facilitation as strategy
The smartest people in the room often speak different languages. I create environments where designers, engineers, executives, and operators can co-create solutions.
3
Ship iteratively, learn constantly
Perfect is the enemy of shipped. I prioritize rapid learning cycles over comprehensive planning. Test assumptions fast, adjust based on data, maintain momentum.
4
Respect domain expertise
I don't intend to know more about engineering than engineers, or design than designers. My value is orchestrating expert teams toward shared outcomes, making sure everybody are on same page.
5
Data guides, humans decide
Metrics inform decisions but don't make them. I combine quantitative rigor with qualitative judgment about what matters for users and business. It make all the difference in a business.
6
Ownership over handoffs
I take responsibility for outcomes, not just recommendations. From strategy to delivery, I stay involved to ensure decisions translate into real consistent progress.
I don’t just advise, I equip teams with the tools and clarity they need to turn challenges into opportunities and ideas into action.
Decoding strategic intelligence & market insights
Explore my latest thinking on market dynamics, leadership challenges, product performance, business strategy design, and daily corporate demands.
Versatility that drives results across many sectors
With experience across 9 distinct sectors, I bring a cross-industry lens that accelerates problem-solving and turns hidden operational bottlenecks into concrete market results.
Financial services /
Electronics /
Automotive /
Retail /
Healthcare /
Manufacturing /
Media /
Government /
Agribusiness /
* This is a public list
I'm ready to start a conversation about your business
Let's explore a strategic partnership
Digital Product & Business Strategist
Carlos Oliveira
Boston, MA
TL;DR
Career Overview
Senior Product & Business Leader (MBA) with a 15-year track record of steering complex digital initiatives for global enterprises and high-growth startups. Deep experience in guiding digital transformation and human-centered design efforts, including the successful oversight of $10M+ in strategic assets. Expert in delivering measurable growth and operational efficiency within dynamic consulting, media, and technology environments.
WORK EXPERIENCE
A robust AI-powered engine for analyzing banking contracts, quickly identifying inconsistencies and fraud. It optimizes the workflow for legal and investigative professionals, providing detailed, intuitive reports in minutes.
Product Leader / Co-founder (01/2024 - present)
Boston, MA
Defined product strategy, driving aggressive ARR growth. Ensured AI fraud detection features maintained maximum probative accuracy and legal admissibility for lawyers and experts.
Increased Average Revenue Per User (ARPU) by 35% and achieved a 28% adoption rate by launching the "Forensic Pro" tier, which packaged high-value features like IP’s geolocation checks.
Reduced reported user skepticism by 50% and boosted monthly active users by 20% by integrating auditable integrity audit trails to directly address legal admissibility concerns.
Increased core analysis speed by 40% while simultaneously cutting cloud computing costs by 15% through the prompt engineering optimization for the 6-factor analysis pipeline.
Technology company in corporate benefits management, specializing in automating and integrating both insurable and non-insurable benefits, throught AI data analysis.
Product Leader / Founding Team Member (01/2020)-(12/2023)
Boston, MA
Managed product strategy from ideation to product-maket fit, collaborating with stakeholders to develop scalable solutions, define positioning, and guide data-driven decisions, ensuring business growth.
Grew initial patient-provider matches from zero to over 190 in the first 90 days by leading the product strategy and launch, rapidly proving product-market fit.
Cut provider onboarding time by 80% (from 2 weeks to under 2 days) through automation, enabling the rapid scaling of the healthcare network from 5 to 107 providers in the first year.
Increased 5x lab test bookings' efficiency through automated API integration, allowing the platform to efficiently process 636 lab test bookings per month (up from approx. 100 manual bookings).
Ensured 100% business continuity and sustained care for nearly 1,000 patients by rapidly pivoting to a telehealth model during the major market disruption of COVID-19.
Consulting firm for enterprise digital transformation. Designs, launches, and manages end-to-end strategy using tech and data to create new businesses and revenue streams.
Product & Business Strategist (2014)-(2023)
Boston, MA / São Paulo, Brazil
Progressed from Senior Consultant to Senior Manager, leading digital innovation strategies for enterprise clients, mostly operating as the primary C-level interface.
Senior Manager Consultant (07/2019)-(10/2023)
Boston, MA
Reduced the decision-making process from weeks to days for a major pharmacy retailer by establishing a C-level Digital Governance Committee. This significantly accelerated their digital transformation program.
Scaled the client's innovation capacity from 3 pilot squads to 42 dedicated teams, strengthening organizational capability to implement the executives' long-term digital innovation agenda.
Increased sales 3x in ten months for a client in the automotive industry by establishing a new digital business unit, which included launching a new online channel and implementing geolocation algorithms for order dispatches.
Manager Consultant (11/2016)-(07/2019)
São Paulo, Brazil
Led the evolution of an EHR system for a major hospital chain. Facilitating clinicians-developers collaboration, I cut bugs from 33% to under 2% and increased high-value feature releases to 80%.
Doubled sales prediction accuracy for a manufacturing client by engineering and deploying sell-out data acquisition, analysis, and automation strategies, empowering data-driven decision-making.
Reduced cost-per-lead by 60% and provided significant clarity on customer behavior by managing an omnichannel project that integrated online/offline commerce and deployed a customer scoring system.
Senior Consultant (11/2016)-(07/2019)
São Paulo, Brazil
Reduced solution redesign iterations by 10% and secured alignment on complex problem statements among C-level leaders by implementing Design Thinking methods across 3 major client projects.
Reduced strategy development cycle time by 20%, successfully implementing an agile strategy framework across 4 client teams in the financial sector
Mentored 12 junior consultants, achieving a 95% success rate in their promotion readiness within one year.
Media and distribution conglomerate. Publishes influential weekly newsmagazines and operates the largest distribution network in Latin America. Key player in the pay-TV market.
Business Innovation Strategist (08/2012)-(02/2014)
São Paulo, Brazil
Led digital innovation by translating user/business needs into actionable product strategies. Guided teams in fostering a user-centered, innovation-driven culture to define goals, requirements, and release products.
Increased digital conversion by 45% and reduced churn by 18% by co-designing new subscription models that successfully bridged print and digital ecosystems.
Facilitated 25+ co-creation workshops with cross-functional teams. It accelerated 2x the alignment on new revenue strategies between editorial, commercial, and tech units previously siloed.
Established the company's Human-Centered Design playbook across 5 business units.Increased digital conversion by 45% and reduced churn by 18% by co-designing new subscription models that successfully bridged print and digital ecosystems.
Facilitated 25+ co-creation workshops with cross-functional teams. It accelerated 2x the alignment on new revenue strategies between editorial, commercial, and tech units previously siloed.
Established the company's Human-Centered Design playbook across 5 business units.
Leading Agribusiness consulting firm in Latin America that helps businesses optimize productivity and achieve sustainable results. Their work impacts daily 300K+ gallons of milk and 415K+ head of cattle.
Marketing Manager (03/2009 - 03/2012)
Belo Horizonte, Brazil
Directed marketing strategy and go-to-market initiatives, aligning campaigns, pricing, and roadmaps with business objectives.
Increased product adoption by 38% and drove $2.1M in incremental recurring revenue by revamping the product marketing strategy.
Achieved over 5,000 participant interactions in the first year and established a steady source of qualified inbound leads by launching a customer education program (webinars, field events, and technical content).
Marketing Analyst (06/2007 - 03/2009)
Belo Horizonte, Brazil
Implemented marketing campaigns and translated user insights into actionable sales initiatives. Optimized campaign performance and supported lead generation.
Contributed to a 22% rise in qualified leads by executing targeted multi-channel campaigns.
Improved marketing ROI by 18% by creating performance alerts and dashboards to consolidate campaign metrics, enabling data-driven optimization of media mix and segmentation.
EDUCATION
Graduation Year (2012) with 3.8 GPA at Fundação Dom Cabral, the no. 1 business school in Latin America and the 5th best business school in the world, according to the Financial Times’ Executive Education Ranking 2025.
Graduation Year (2008) with 3.6 GPA at Federal University of Minas Gerais, the 6th best university in Brazil, according to the Times Higher Education 2025.
SOCIAL WORK
Business Coach (09/2019 - present)
Boston, MA
Mentoring students from Boston's Public Schools to develop their startups, guiding them from prototyping and fundraising to development and sales.
Business Coach (11/2023 - present)
Boston, MA
Mentoring adult entrepreneurs to develop their startups, guiding them from prototyping and fundraising to development and sales.
Startup Mentor (10/2020 - 06/2023)
Boston, MA
Guided high-achieving New England STEM high school students in developing and launching their digital businesses, solidifying their startup skills.
Tech Mentor (01/2020 - 01/2023)
Boston, MA
Played a crucial role in guiding emerging technologists, who predominantly identify as Black and Latinx/e/o/a, to realize their full potential and establish long-term, growth-oriented careers in the innovation economy.